Vehicle Protection Plan Consumer Survey (2019), conducted by AmTrust Specialty Risk and Axiom, provided relevant information about the modern consumer mindset when purchasing F&I protection products before, during, and after the sale. The following information discloses how to improve overall customer satisfaction throughout the buying process by identifying major influencers of change as the automotive industry transitions into a new digital era.
Survey results indicated consumers prefer maintenance and repair incentives for purchasing F&I protection products.
Reward programs are growing enticements for consumers to make decisions about purchasing a F&I product.
Automotive consumers are more motivated to purchase a vehicle protection plan when these additional incentives are offered. Receive discounts for regular maintenance (e.g., oil changes, radiator flush) and vehicle performance improvement (e.g., over-the-counter fluids for carbon removal, fuel line cleaner) (67%).
Perks and incentives are highly valuable to consumers who are purchasing F&I products. Through rewards programs and other enticements, automotive consumers find buying protection products more appealing.
